Kerala, popularly known as "God's Own Country" is one of the famous tourist destinations in the country. It is situated on the tropical Malabar Coast of southwestern India. Kerala which is famous especially for its ecotourism initiatives and beautiful backwaters was named as one of the ten paradises of the world by National Geographic Traveler. Kerala's unique culture and traditions, paired with its varied demography, have made it one of the most famous tourist destinations in the world. With a growth rate of 13.31%, the tourism industry is a major contributor to the state's economy.
Kerala which is well known for its beaches, backwaters, mountain ranges and wildlife sanctuaries is an established destination for both domestic as well as foreign tourists. Kochi ranks first with the highest number of international and domestic tourists in Kerala. To further promote Kerala tourism, the Grand Kerala Shopping Festival is held every year during the Dec-Jan.